About

مداناMadana

مدى + نا our scope.

A Jordanian company moving FMCG distribution into one modern digital scope: every order, every supplier, one dashboard.

FMCG distribution in Jordan has modern supply, modern demand, and a Bronze-Age transaction layer.

WhatsApp order-taking

Voice notes and photos re-keyed by hand; 8 to 15% of lines arrive wrong.

Paper invoicing

Handwritten receipts, returns credited weeks later, eight invoices arriving at different times.

Verbal pricing

Per-retailer rates in a rep's head; the same SKU moves ±18% with no trail.

Madana replaces that layer.

What we hold ourselves to

Five commitments, written down before the first customer signed.

1. Free for retailers, always.

Ordering, invoices, receipts and the cheque calendar never cost a retailer anything. Pro is analytics on top, and a lapsed Pro keeps ordering.

2. Every fee published.

Subscriptions, the 1.5% commission and its cap are on the pricing page, and the invoice is visible five business days before it is charged.

3. Not a payments business.

Money between suppliers and retailers never passes through Madana. No wallets, no lending, no processing.

4. Your data is yours.

Tenant isolation by design. No supplier sees another's figures; no retailer sees cost price; benchmarks are anonymised.

5. Arabic first-class.

Full parity between the two languages, right-to-left screens, Arabic pick-lists in the warehouse, and invoices in both.

Jordan first

Launching where most independent retailers and supplier head offices are.

Launch cities

Amman
Zarqa
Irbid

Expansion order

Jordan
Saudi Arabia
United Arab Emirates
Egypt

Built multi-country and multi-currency from day one. Markets after Jordan are the plan, not yet a presence.

The company

Who you contract with, and who builds the product.

You contract with: A Jordanian subsidiary registered in Amman. It signs, invoices in JOD and carries a Jordanian tax number.
Technology from: Blueprints Digital Center LLC, the US parent company, which builds and operates the platform.
What we run: Three role-scoped web dashboards (platform, supplier, retailer) and mobile apps for retailers, suppliers' reps and drivers.
What we never handle: Your inventory system, your delivery fleet, or money between you and the other side.

Where FMCG gets done.

Retailers sign up free. Suppliers apply, get verified, and start the 14-day Growth trial.