How Madana compares.
Not with another app: with the way the trade runs today, WhatsApp and paper, an ERP on its own, or a generic ordering app.
Capability by capability
What each way of working gives a supplier and a retailer.
| Capability | WhatsApp and paper | Your ERP alone | Generic ordering app | Madana |
|---|---|---|---|---|
| Every supplier in one cart | one seller per cart | |||
| Per-retailer prices reps cannot override | one public price | |||
| Credit terms and cheques enforced at the order | ||||
| Final price before the retailer confirms | ||||
| Sub-order tracked from picking to delivery | ||||
| Invoices in Arabic and English | ||||
| Analytics for both sides | supplier only | |||
| Works for reps and the warehouse | ||||
| Keeps your ERP as the inventory record | ||||
| Free for the retailer | no retailer access |
- Yes
- Partly, or with manual work
- No
Categories, not products. If your ERP or app does one of these, keep using it; Madana is additive.
Side by side
What each way of working leaves you with, and what changes.
WhatsApp and paper
- Voice notes and photos re-keyed by hand; 8 to 15% of lines wrong
- Prices vary ±18% by rep, with no trail
- Eight suppliers means eight threads, invoices and cheques
Madana
- Orders arrive structured, one sub-order per supplier
- One price per retailer, set by you, logged
- One cart, one archive, one cheque calendar
What you keep: Your chats. Relationships stay on WhatsApp; the order moves to Madana.
Your ERP alone
- Captures the order only after the rep re-keys it that evening
- Nothing reaches the retailer: no price, no status, no invoice
- Credit limits live in the office, not at the point of order
Madana
- The retailer places the order; it is structured from the first tap
- Price, status and bilingual invoice reach the retailer automatically
- Credit enforced at the order, with a soft block
What you keep: Your ERP, as the system of record for inventory and accounting. Madana is the transaction layer in front of it.
A generic ordering app
- One seller per cart, one public price
- No credit terms, no cheques, no per-retailer pricing
- English-first screens and invoices
Madana
- Every supplier in one cart, split into sub-orders
- Net terms, credit limits and a cheque lifecycle, per retailer
- Arabic first-class: right-to-left screens, Arabic pick-lists, bilingual invoices
What you keep: Nothing to migrate: retailers sign up free and start ordering.
Not for everyone
Four cases where Madana is the wrong tool. We would rather say so here.
Modern-trade chains
Procurement integrated with a chain's ERP is out of scope today.
Consumers
Madana is business-to-business. It does not sell retail-pack units for personal use.
Replacing your ERP or fleet
Madana is not an inventory system and does not own delivery.
Payments, lending or wallets
Money between suppliers and retailers never passes through Madana.
Where FMCG gets done.
Retailers sign up free. Suppliers apply, get verified, and start the 14-day Growth trial.