One order in. A sub-order per supplier out.
Madana is the transaction layer between FMCG suppliers and independent retailers: one cart, per-supplier terms, bilingual invoices, and the numbers on both sides.
One sub-order per supplier
The cart splits automatically. Each supplier sees only theirs.
Seven stages, timestamped
Placed to completed, each step logged for both sides.
Driver and plate on the order
The retailer knows who is coming; the supplier knows who delivered.
Final price on every line
Unit price, tax status and line total, the same on cart and invoice.
One platform, every role
Three dashboards and two apps share the same orders, prices and terms.
- Per-retailer prices with CSV import and preview
- Credit limits, aging buckets and soft blocks
- Sub-orders from picking to delivery
- Rep performance and receivables per rep and warehouse
- Every supplier in one cart, split automatically
- Final price after discounts and tax before you confirm
- Invoices, receipts and a cheque calendar
- Reorder last week in two taps
- Spend or sales by supplier, category, branch and city
- Price-change alerts and month-on-month savings
- Anonymised peer benchmarks for suppliers
- Exports to XLSX and PDF
- The retailer's order visible before the visit
- One-off discounts the supplier can see
- Cheque-due nudges and tomorrow's call list by route
- Barcoded Arabic pick-lists and one-tap short-ship
Everything the transaction layer needs
Six capabilities, one data model.
Sub-orders
One cart splits into a sub-order per supplier, each with its own terms, tracking and invoice.
Pricing and credit
Per-retailer prices, Net-0 to Net-60, credit limits enforced at the order, and a cheque lifecycle.
Analytics
Filterable, exportable, in under three clicks, for suppliers and retailers alike.
Master catalogue
One curated SKU registry. Suppliers attach offers; the retailer sees the best three per product.
Mobile apps
A retailer app for ordering, a supplier app for reps, and a driver app for deliveries.
Security
Tenant isolation by design, role-scoped dashboards, and an audit trail on every price change.
Built to be trusted with your numbers
Your data is yours
Tenant-isolated by design. A supplier never sees another supplier's figures; retailers never see cost price.
Money never passes through Madana
Settlement between suppliers and retailers is recorded, never transacted. No wallets, no lending.
Arabic first-class
Full bilingual parity, right-to-left screens, Arabic pick-lists and invoices in both languages.
What Madana is, and what it is not
Madana is
- The ordering and settlement record between suppliers and retailers
- A per-supplier sub-order with its own prices, terms and tracking
- A dashboard for both sides, in Arabic and English
- Additive: you can keep WhatsApp and your ERP
Madana is not
- An inventory or ERP replacement; it does not replace SAP
- A delivery company; suppliers keep their own logistics
- A payments business; no processing, lending or wallets
- A consumer marketplace; business buyers only
Where FMCG gets done.
Retailers sign up free. Suppliers apply, get verified, and start the 14-day Growth trial.